What the next generation senior really wants: a rooftop bar

Daniel Levy

Gone are the days of the bare minimum. It is no longer enough to offer residents a cramped room, a sterile atmosphere or a collection of age-old rocking chairs. The next generation’s vibrant, savvy young adults have more options than they’ve ever had, and if you want to stand out and provide your residents with a premium experience, you’ll have to. at the top.

Seniors want life. They want opportunities to be social with their friends. And where is the best place for luxurious and fun socializing? You guessed it: a rooftop bar.

A rooftop bar is everything we fight for in seniors’ residences. It’s a fun communal space for socializing. It is an outlet for safe outdoor activities. It’s an extension of the luxury you can offer in the rooms. What’s the point of providing granite countertops in residents’ kitchens if the common areas don’t share the same energy and luxury?

Our goal should be to provide aging adults with rewarding experiences, both inside and outside their apartment. The problem is that, more often than not, developers and operators focus more on the rooms and interior experience of a community and fail to make the exterior as enjoyable. Greenery and plant life are nice, but it’s important to make outdoor locations practical and useful, not just pretty.

A rooftop bar is also a good investment. Adding a rooftop bar to your senior residence will increase the value of the community and the development as a whole. The rooftop bar will attract more residents, making it easier for you to keep your community full of residents and vibrant. Your sales and marketing team will be able to sell a lifestyle – the kind of lifestyle that includes vibrant fun. When a potential resident considers two similar communities, the one with a rooftop bar will stand out.

For more urban communities, rooftop bars save space and provide green space opportunities within the community without spending more on the land. Add grass and deckchairs and your residents will gladly enjoy a mojito under the sun.

Roof racks are so adaptable. You can have play areas for the kids when the grandkids come to visit. Add dog wash stations to attract residents with pets. A few ping pong tables can be friendly competition, while a pool hall can be a simple but worthwhile investment. The opportunities are endless.

Soon residents of other senior residences will start coming to your rooftop bar. Your residents’ children will want to come visit. A rooftop bar is a way to engage the community around your residents and make your community a focal point of those relationships.

Architects and designers must take into account the changing wants and needs within the aging population. Older adults are more active, tech-savvy and modern than ever. For the right community, a rooftop bar is a lucrative and sensible addition that will add value to your development and enrich the lives of the residents you house.

Daniel Levy is president and founder of DKLEVY Architecture & Design Firm in Tennessee.

The opinions expressed in each McKnight Senior Residence guest column are those of the author and are not necessarily those of McKnight Senior Residence.

A column idea? See our submission guidelines here.