Newcastle United supporters react to suggestion the club badge could be set for an overhaul

As Newcastle United have been taken over by the wealthiest owners in world football, a lot of changes are set to happen over the next few years. Under the ownership of Mike Ashley things had been left to decay and the club existed rather than growing. Amanda Staveley and Saudi fund PIF are determined that the future of the club will be successful and with that ambition will come change.

Chronicle Live suggested last week that the club badge could be one of those things that could be changed. That’s because he’s 34, 10 years older than any other Premier League badge.

While badges are something dear to fans, many clubs in the division have undergone rebranding in recent years. This is because the Premier League has become a global brand and club leaders want to attract fans of all ages and from all countries, with a particular interest in attracting new, younger fans.

Read more: Eddie Howe responds to Newcastle United signing talks with Lucas Paqueta

The badge article sparked a lot of interaction, with many strongly believing Newcastle’s identity would be maintained through the current badge. Meanwhile, others were supportive of the idea. Here is a selection of comments:

Johnnyh66617: “The badge is the identity of our club and our region, it must be kept.”

Bigpie7: “I sincerely hope the badge remains as it is, football fans across the country associate the current badge with our great club, please leave it alone.”

I want curly hair too. Leave as is. It’s classy and classic. The 2 before were horrible.

Stay upStay down: “Why fix something that isn’t broken?”

Redorganism: “I love the current badge, but if something more modern is needed to market the club globally in the future to generate more revenue, I wouldn’t object. Same with the name of the stadium, etc. As long as they are called Newcastle, play black and white and stick to the toon that will do for me.”

MagpieGeordie: “Change the seahorses to magpies and make a better fit that stands out more from HWTL.”

GeoffRobb: “Update the 1976-82 round badge with the magpie and keep it.”

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